Tej Arya Gupta is an Indian architect, founder, and brand builder known for creating a modern ecosystem of design, lifestyle, culture, and entrepreneurial ventures rooted in thoughtful aesthetics and long-term vision.

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With a foundation in architecture and spatial design, he combines creativity, structure, and business thinking to build brands that are not only functional, but emotionally resonant and culturally relevant. His work reflects a deep interest in modern Indian identity, premium minimalism, human-centered design, and purposeful entrepreneurship.

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Professionally known as Tej Arya Gupta, and legally practicing as Ar. Shikhar Gupta, he leads multiple ventures across architecture, sports lifestyle, fashion, media, wellness, and cultural storytelling.

He is the founder of:

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• ARYAVASTU — an architecture and design studio focused on thoughtful spaces and modern living.

• GARYSPLAY — a sports and performance brand.

• AUREVYA COUTURE — a premium fashion and lifestyle label inspired by elegance, identity, and contemporary luxury.

• ADHARA AGRO FARMS— an upcoming agro and wellness venture inspired by sustainability and grounded living.

• UNSTIQ — a platform focused on clarity, growth, and modern mental wellness.

• Trendria and BeholdBareilly — digital media initiatives exploring culture, news, identity, and regional storytelling.
   

His work philosophy is centered around the belief that great brands and spaces should create meaningful experiences, emotional connection, and lasting value. Through architecture, branding, storytelling, and entrepreneurship, he aims to shape a refined and contemporary ecosystem that bridges modern ambition with cultural depth.

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Known for his calm and sophisticated approach, Tej Arya Gupta represents a new generation of multidisciplinary Indian founders — blending architecture, aesthetics, business strategy, and creative vision into one evolving identity.

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Founder • Architect • Brand Builder